Business Resources

Your GlowUpFinder listing is often the first impression potential customers have of your business. A complete, well-crafted profile can be the difference between someone booking with you or scrolling past. Here's how to make your listing work harder for you:

• Write a compelling description. Go beyond the basics. Describe what makes your business unique — your specialties, your approach, your environment. Use natural language that speaks to your ideal customer. Avoid keyword stuffing; focus on being genuinely helpful and informative.
• List all your services with accurate pricing. Customers want to know what you offer and how much it costs before they reach out. Complete service menus with price ranges and durations build trust and reduce friction in the booking process.
• Keep your hours up to date. Nothing frustrates a potential customer more than showing up to find you closed. Update your hours for holidays and seasonal changes promptly.
• Add your online booking link. If you use an online booking system, make sure the link is set in your profile. Customers who can book instantly are far more likely to convert than those who have to call or email.
• Select the right categories and tags. Accurate categorization helps the right customers find you. If you're a med spa that also offers facials, make sure you're listed in both "Med Spas & Injectables" and "Skincare & Facials."

Don't have a listing yet? Add your business now — it's free to get started.

Reviews are the single most powerful trust signal on your listing. Businesses with more reviews and higher ratings get significantly more clicks and bookings. Here's how to build your review count authentically:

• Ask at the right moment. The best time to ask for a review is right after a great service experience, while the positive feeling is fresh. Train your team to mention it during checkout or follow up with a friendly text or email.
• Make it easy. Share a direct link to your GlowUpFinder listing with customers. The fewer steps it takes, the more likely they are to follow through. Consider adding a QR code at your reception desk.
• Respond to every review. Thank customers for positive reviews and address negative ones professionally. This shows potential customers that you care about their experience and are actively engaged.
• Don't offer incentives for reviews. Authentic reviews build lasting trust. Incentivized reviews can feel disingenuous and may violate platform policies. Focus on delivering excellent service and the reviews will follow.
• Learn from feedback. Negative reviews, while uncomfortable, are valuable. They highlight areas for improvement and show you exactly what your customers care about. Use them to get better.

Once you've claimed your listing, you'll have access to manage your business information. Here's what you can do:

• Edit your business details. Update your description, contact information, social media links, and more at any time. Keeping your profile current ensures customers always have accurate information.
• Manage your services. Add, edit, or remove services from your menu. Adjust pricing and durations as needed. A complete and current service menu is one of the most viewed sections of any listing.
• Track your reviews. See all reviews left for your business and respond to them directly. Engaging with reviews demonstrates excellent customer service.

We're continually improving the business dashboard experience. More analytics and tools are coming soon to help you understand how customers find and interact with your listing.

Beyond your GlowUpFinder listing, here are proven strategies to attract and retain more customers:

• Build a strong social presence. Instagram and TikTok are where beauty customers discover new services. Post before-and-after photos, behind-the-scenes content, and educational tips. Consistency matters more than perfection — aim for 3-5 posts per week.
• Invest in local SEO. Claim your Google Business Profile, ensure your name, address, and phone number are consistent across all directories, and encourage customers to leave Google reviews. GlowUpFinder helps with this by providing a high-quality backlink to your website.
• Create a referral program. Word-of-mouth is still the most powerful marketing channel for beauty businesses. Offer existing customers a small incentive for referring friends — a discount on their next service, for example.
• Build an email list. Collect email addresses from clients (with permission) and send a monthly newsletter with promotions, new services, and beauty tips. Email marketing has one of the highest ROI of any channel.
• Partner with complementary businesses. A hair salon might partner with a nearby nail studio for cross-promotions. A med spa could collaborate with a skincare brand. Strategic partnerships expand your reach without expanding your budget.
• Offer seasonal promotions. Tie promotions to seasonal events — bridal season, prom, holidays, New Year's resolutions. Limited-time offers create urgency and give customers a reason to book now instead of later.